It is every football fans dream to one day rasie a trophy above their heads and scream with delight at a proud achievement. Indeed, the European Cup is the ultimate accolade for a club side, and is often the hardest to grasp with the likes of Arsenal, Manchester United and Manchester City already finding the competition too difficult as the famous European Cup eludes them for another year.
If only they had booked themselves into a hotel room with the very trophy which they fought so hard to win, sitting unoccupied by the hotel window with the sunlight gleaming upon it with the glory and majesty which United, Arsenal, City and all other Champions League contenders have strived for.
For a few moments, Heineken presented the feeling of awe and surprise to a number of unwitting fans who walked into a hotel room expecting nothing more than a comfortable bed and en suite. However, the European Cup also awaited them, and as they danced around with excitement or stood in astonishment, pictures were taken with broad smiles proudly displayed on their faces.
The prank was to launch Heineken’s first ever global UEFA Champions League Trophy Tour, marking the occasion with the creation of a hidden camera film to find out exactly what football fans would do if they got closer to the Trophy than they’d ever imagined.
Thanks to Heineken’s Trophy tour, the cup will be travelling around the world for even more fans to enjoy and take pictures with – and living childhood dreams in the process. Former Manchester United goalkeeper Edwin van der Sar and Dutch legend Ruud Gullit are two of many footballing greats who will accompany the trophy on its long and exciting journey. Watch below to see how fans reacted:
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