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When SPANISH FOOTBALL goes into summer slow mode, the whole industry that is dragged by it also suffers. The media see how their newspapers sell less & TV Sports shows even that the time to go on holidays. The real creativity over the summer-break in Sports media departments is to figure out what the hell to publish or talk about the following day to get people "excited" & buy content.
The last pearl to stimulate excitement is a normal comment made in Italy by the son of AC MILAN owner Silvio Berlusconi, Pier, also Vice - President of the Italian multi-media group Mediaset. Pier says basically that if allowed to dream, FC Barcelona Andres Iniesta would be the player he would pick to play for AC MILAN. Fairly normal dream, I too if allowed to dream would want Iniesta at Atletico de Madrid, & if Real Madrid President Perez was to dream he would see Iniesta at his Club.
My surprise is to see this "having a coffee with Footy mates" comment splashed in local Spanish Sports papers "Marca", "AS" & "Sport" & even in Italian press. Just to freeze any dreams other than hypothetical, Andres Iniesta is NOT GOING ANYWHERE, & less to AC Milan, at least not next season.
A quite day in Spanish Football, obviously.
When SPANISH FOOTBALL goes into summer slow mode, the whole industry that is dragged by it also suffers. The media see how their newspapers sell less & TV Sports shows even that the time to go on holidays. The real creativity over the summer-break in Sports media departments is to figure out what the hell to publish or talk about the following day to get people "excited" & buy content.
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| Andres Iniesta |
The last pearl to stimulate excitement is a normal comment made in Italy by the son of AC MILAN owner Silvio Berlusconi, Pier, also Vice - President of the Italian multi-media group Mediaset. Pier says basically that if allowed to dream, FC Barcelona Andres Iniesta would be the player he would pick to play for AC MILAN. Fairly normal dream, I too if allowed to dream would want Iniesta at Atletico de Madrid, & if Real Madrid President Perez was to dream he would see Iniesta at his Club.
My surprise is to see this "having a coffee with Footy mates" comment splashed in local Spanish Sports papers "Marca", "AS" & "Sport" & even in Italian press. Just to freeze any dreams other than hypothetical, Andres Iniesta is NOT GOING ANYWHERE, & less to AC Milan, at least not next season.
A quite day in Spanish Football, obviously.
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