Sealing a place in the Champions League is starting to pay off for Man City as they are on the verge of closing a deal worth over £10m a year for naming right to their stadium.
Two of the club’s current sponsors – Aabar, an Abu Dhabi-based investment company, and Ferrostaal, a German engineering firm taken over by the Abu Dhabi government – are the favourites to be the stadium sponsor.
Insiders acquainted with the negotiations believe the deal will be worth between £10 million and £12m a year. There is no firm agreement yet about the length of the term although it is expected to be between 10 and 15 years.
“Talks are still going on but should be sorted out quite quickly now,” a source told Goal.com. “They were partly dependent on whether City qualified for the Champions League. Now that has been confirmed, it could be finalised within the next few weeks.
“It will be a similar deal to what Arsenal have with Emirates. The City of Manchester Stadium will be named after the new sponsor.”
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